About My Sister's Business by Terrie M. Williams

Author:Terrie M. Williams
Language: eng
Format: epub
Publisher: Touchstone

Marketing, Public Relations and Advertising, Oh My!

THE DYNAMIC TRIO

Some people argue that public relations, marketing and advertising should be separate and unequal. Others maintain that the three should never be separated. While I definitely agree with the latter, you must understand that they all play distinct roles in helping your business succeed. Understanding how they work independently and together will put you on the fast track to business success.

Creating synergy between marketing, advertising and public relations is critical to your business success. When done effectively, it is beautiful to see and the results are amazing. A solid marketing plan incorporates effective advertising, marketing and public relations strategies. To develop this plan, you must define and address each of them separately and then as a team. They are a team. In this chapter we’ll see how to create a linear relationship between the three components that will result in huge wins for your venture. Let’s start with marketing.

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